Orchard Road Business Association (ORBA) is responsible for the curation and management of Urban Green Rooms (UGRs) / Pop-up Spaces along the Orchard Road pedestrian mall since 1 April 2019.
All events applications are managed by ORBA. Without the need for Event Organisers (EOs) to apply to Singapore Land Authority (SLA), applications are expected to be more seamless for EOs.
ORBA has taken on the curation of UGRs to bring in experiential concepts best suited for Orchard Road, so as to enliven event spaces along the pedestrian mall and complement existing offerings.
With ORBA’s role as curator, agencies have relaxed the existing guidelines to allow for commercial activities beyond the festive periods.
This is to augment activities within the malls, create unique visitor experiences and enhance street vibrancy along the pedestrian mall by offering a differentiated experience. Activities could range from retail and food and beverage pop-ups, to arts and entertainment events.
For submission of application & event proposal or for more information,
please email info@orchardroad.org.
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